Evaluation of video

When designing my product I took in to concideration the conventions many designers follow when creating these promotional packages. However I emphasised the editing prosses, with use of Photoshop and Indesign, using lighting, solarising and embedding techniques as a feature aspect when designing my advert and digipack and when filming, used speed techniques and multiple presision effects. Most artist use themselves just as the singer to the sond, featuring only to recite the versus, however in my video I tried to use the "singer" as a storyteller and to present the video in sequence with the music. In this aspect I think my video altered from the genral expectations of many other music videos.Throughout my video I have tried to create a proggressive theme of anger, violence and protest. I have tried to achieve this with use of a visual semantic field, expressing these key aspects of the song with the use of colour, lighting, costume and props. The media product I have created developed greatly, the already established intrests of the target demographic 'Bloc Party' obtain. I looked into the common appearance and interests of this social group, using my findings as a beneficial aid in the production of my video. The song me and my group chose to do was a different style to that of many other 'Bloc Party' songs, however within this, I was able to challenge the pre contructed identity the band and feature many techniques and ideas, I personally would associate with this style of music. Like the promopack I researched earlier in my blog, mine follows the conventions, containing continuous aspects of a similar theme of 'fear' throughout, in my digipack I featured the image of the masked figure on the two inlay sections of my pack, on my advert, I used the burning crosses and in the video although this particular image was not included, the fear was focal. I think I structured my project well around an overall shared pattern that many artists use when creating a combination package. Many of the people whom have seen my designs, storyboards and finished products feel that the essence of my designs summerise the song and represent its meaning adequately. I also feel I presented the themes visually appropriately expressing the ideals in a continuous fashion.
Audience Feedback:
My main source of technolagies used throughout the making of my promotional pack were: