When designing my product I took in to concideration the conventions many designers follow when creating these promotional packages. However I emphasised the editing prosses, with use of Photoshop and Indesign, using lighting, solarising and embedding techniques as a feature aspect when designing my advert and digipack and when filming, used speed techniques and multiple presision effects. Most artist use themselves just as the singer to the sond, featuring only to recite the versus, however in my video I tried to use the "singer" as a storyteller and to present the video in sequence with the music. In this aspect I think my video altered from the genral expectations of many other music videos.Throughout my video I have tried to create a proggressive theme of anger, violence and protest. I have tried to achieve this with use of a visual semantic field, expressing these key aspects of the song with the use of colour, lighting, costume and props. The media product I have created developed greatly, the already established intrests of the target demographic 'Bloc Party' obtain. I looked into the common appearance and interests of this social group, using my findings as a beneficial aid in the production of my video. The song me and my group chose to do was a different style to that of many other 'Bloc Party' songs, however within this, I was able to challenge the pre contructed identity the band and feature many techniques and ideas, I personally would associate with this style of music. Like the promopack I researched earlier in my blog, mine follows the conventions, containing continuous aspects of a similar theme of 'fear' throughout, in my digipack I featured the image of the masked figure on the two inlay sections of my pack, on my advert, I used the burning crosses and in the video although this particular image was not included, the fear was focal. I think I structured my project well around an overall shared pattern that many artists use when creating a combination package. Many of the people whom have seen my designs, storyboards and finished products feel that the essence of my designs summerise the song and represent its meaning adequately. I also feel I presented the themes visually appropriately expressing the ideals in a continuous fashion.
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My main source of technolagies used throughout the making of my promotional pack were:
Wednesday, 31 March 2010
Tuesday, 30 March 2010
Evaluating Camera Work
Our objective in the making of our music video, was to represent the aggressive untertones of the song with the theme of paranoia. We desided to set our video in a remote forest so we would not have any disturbances whilst filming from other areas, as we wanted the character within the video to appear lost and thus, helpless and vulnerable. We desided to encouperate a dual aspect to our filming with use of an 'alter ego' represented by the use of colour, the character in white and the alterior persona in black and with a mask. Throughout the video it appears that the individual is trying to escape from this hidden creature, which is evidently everywhere he turns, however ironically, he cannot as he can not break free from himself. The first segment of the video from 00.00 seconds to 00.00.13 seconds was where we set the scene, we chose to use a more ambient approach, using a high aperture to allow the exposure to be lighter;
We also altered the white balence as we knew we would be consistently filming outdoors , we wanted to have a consistency of colour and tone throughout our vidieo shoot.We altered the shutter speed to create a darker effect we also used long shutter speeds to intentionally blur a moving subject to create our desired effect. To enable the best possible conditions for light exposure we filmed early morning in some flooded swamp land, we captured the images that contained areas of light and water, to enhance the mystic atmosphere to the area. With use of reflective natural lighting we were able to use establishing shots to create our desired ambiance. Our intention was to adapt this subdued effect in to a more sinister and frightning portrayal in which we could progress to create the feeling of paranoia. Between 00.00.13 seconds and 00.00.40 seconds we used footage that was taken from walking around the woodland for about 30 minuites, we also at this stage, lowered the aperture to make the whole video darker from this point onward. We then increased the speed of each clip up by about 300 times it's own speed, this created a fast paced continuous point of view shot as if the individuals own mind was capturing the surroundings at this speed in fear of what was around. We started this speeded up process at the same time as the bass and drums in the song came in to create a combination of both sound and visual collision, this made the video appear to be suffering a moment of chaos, a moment we wanted the character also to appear to be having. The combination and timing of the two emphasised the destruction of the song but also presented the music and the video in sync. Between 00.00.40 and 00.00.43 we used a technique to present movement without moving the camera. We did this to keep the motion in sync with the music, as the lyrics, "War, War, War, War" are shouted, the character rotates once alongside each shout;
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e did this by taking one shot at one angle and then pausing the film, as we did so we held the camera in exactly the same position as previously held, whilst the actor altered his own position we then filmed from each perspective and adjusted the speed to suit the timing of the music. Between 00.00.43 seconds and 00.00.49 seconds we edited in another point of view shot, as if the character was looking around curiously, with a sence he is being followed in the 00.00.48 second the 'alter ego' figure we wanted to use is presented we used a low angle shot and zoomed in on the character to show how he was unreachable and how he was
e did this by taking one shot at one angle and then pausing the film, as we did so we held the camera in exactly the same position as previously held, whilst the actor altered his own position we then filmed from each perspective and adjusted the speed to suit the timing of the music. Between 00.00.43 seconds and 00.00.49 seconds we edited in another point of view shot, as if the character was looking around curiously, with a sence he is being followed in the 00.00.48 second the 'alter ego' figure we wanted to use is presented we used a low angle shot and zoomed in on the character to show how he was unreachable and how he was ooking down on the man below. Throughout the shot the 'follower' is wearing a mask, looking emotionless and still, unfased by the fact he has been seen, the camera was then zoomed out, as if the gaze of the character is being withdrawn and an image is created where he appears to be hovering in the air as the camera comes further and further away. Then in 00.00.53 to 00.00.55 we recreated the motionless proggression with the 'alter ego' transferring him from one position to another by using still shots of him gradually moving closer.We then reinacted the rotation clip between 00.00.55 and 00.00.58 but with the 'alter ego' in exchange showing how they are actually the same being. The next camera angle we used was a spead up by 150 times point of view shot (00.00.58 to 00.01.03) of the individual hesitating about which way to turn in the forest, this is then followed at 00.01.03 by a perspective glance at what appears to be a face, after the charcter takes a second look he realises it is the mask of the 'alter ego' hidden amoungst the trees when we took this shot we used a fast pased pan shot, we did this as the character himself is intensly looking side to side, so the camera replicates his actions. At 00.01.04 we zoomed in on the mast and instantly at 00.01.05 withdrew our zoom, as if the character was frightend and begging to run away. At 00.01.06 another spead up point of view shot is used portraying his anxiety and at 00.01.07 a lowerd mid angle shot is used to show the charcter running. The shot was taken from just below the characters chin, as to show all the fear the man is portraying in his eyes.
We managed to speed up the actors facial expressions and head movements, making him seem extreamly apprehensive and restablishing his paranoia, this shot ends at 00.01.09. From this untill 00.01.21 we used another spead up point of view shot, we tried repeating this angle as many times as possible to show the characters desperation to escape thus creating a prolonged sence of abnormality and escapism. At 00.01.22, we presented the 'alter ego' figure once again in the rotation sequence we performed previously and then at 00.01.24 we took a low angle shot of him in another area to show the way he has been moving over the forest, reiterating the 'no escape' feel about the video. At 00.01.28 we zoomed back in on the mask, hanging from a tree followed by a series of other shots of the 'alter ego' showing he is 'everywhere'. At 00.01.28.05 we used a long low angle shot to show him walking calmly, without reaction to his surroundings, along an embankment on high ground, we also tried to use the manual focus to gain a narrow depth of feild in this particular shot, to show the consistent focus on the character.Between 00.01.35 and 00.01.36 we used a mid shot of him hiding amoungst the trees. From this point untill 00.01.47 we used a long shot to show the man being 'chased' running down the slope, we edited this in in slow motion to create the effect of what he is thinking, his despiration to escape. Although subtle we used a slight tilting shot to follow the character downward, from the top of the hill to the bottom. From 00.01.49 to 00.01.50 we used a mid shot to show the 'alter ego' we then zoomed out into a short long shot, where we retracted back to a fast paced point of view shot, this lasts untill 00.02.03 with two intersecting spead up zooms onto the masked figure. At 00.02.03 we filmed another extreame close up shot of the charcters face from a low angle to emphasise his expression at this time, this is kept in time, with his head movements beggining and ending along to the rhythem of the music, this sequence ends at 00.02.15, where the man runs and falls, starting at a mid shot and resulting in a long shot image of him in the near distance. Following this is a long shot of the masked figure, 00.02.19 , between this time and 00.02.26 the camera is still mounted on a tripod for the first time in the entire video, we used another intersecting cross cut of the image getting closer without moving to speed the process up and to also restablish our running theme of entrapment. Between the times of 00.02.27 and 00.02.35 we used a mid shot as the figure became closer, from 00.02.36 an extreame close up was used although not focusing on any particular object. The sence however, is that the masked man, is above the character and at 00.02.37 the camera is tilted from a low angle to face the masked man himself, this shot is also a point of view shot. From this moment untill 00.02.39 the camera follows the masked man upward to a still close up untill 00.02.45. We then repeated the point of view image in an extream spead up motion, this then ends at 00.03.26 with a mid shot of the masked man followed by a complete black out resolving that the man has been taken over by his 'alter ego.'
Story Board of Video
This is where the main forms of subtle violence comes through with the desperation of the 'runner' and the blood and weapons of the pursuer.Between 1:23-1:49 seconds we will switch back and forth between the characters two show the opposing sides in our video.1:49-2:04 seconds the instrumentals in the song change and we will use this to our benefit to adapt a chase scene in to our video the music is at a high tempo and the chase scene concludes with the 'runner' knocking the pursuer over in a point of view shot that will see the camera end up on its side.In the times 2:04-2:18 seconds the instrumentals have lyrics over the top, we want to put an alterior dimention aspect here as it matches the shouting and loud sounds of the instrumental it will consist of the 'chaser' approaching the camera with the camera jumping to show the 'chaser' getting closer, we hope to recreate something like what occurs at the end of this clip from the film The Ring where the actress is coming out of the television set; http://www.youtube.com/watch?v=03668oTEoIQ In the following 2:18-2:43 seconds the beat of the song slows down, we want to use this part to show the 'runner' lying on the floor. This gradual zoom in is used as a reflection as to the effects of war and its consequences.2:43-3:10 seconds will show the 'chaser' running away, however seeing the 'runner' where ever he goes.In the final 3:10-3:31 seconds we will end the shot, with the 'chaser' facing the camera and taking off his mask, which will reveal the 'runner' himself. We want to show how, like the song represents, the world is at war with it's self, and that much of the destruction encounted by countries is inflicted by the behaviours of themselves. The revelation of the boy behind the mask, shows the essence of this and adequatly presents the message we are tring to create.
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