Why we chose the song and it's demographic

Why we chose the song 'Ares'
We decided to chose this song as initially as it had no current or official music video to it. After we looked in to a selection of various songs we decided to go with this one. As a group we thought that this song in particular was one that had a strong underlying protestant theme of war which we could use a central point in which to develop ideas from
.BLOC PARTY'S DEMOGRAPHIC
After doing research in to Bloc Party’s public persona it was apparent that there is a specific image associated with the band that was a necessity to maintain. The following articles, clips and images summarise Bloc Party ‘s image and will be reflected in the video we will be making.

To understand the portrayal they already obtain we looked at different media appearances that band made and how they were presented in each, this includes interviews, magazine features and public appearances. The chart below is a representation of data produced through research ,found whilst trying to distinguish Bloc Party’s demographic.

DEMOGRAPHIC RESEARCH (THROUGH MAGAZINE APPEARANCES)

Looking at these examples of publicity features we can analyse the demographic for Bloc Party. We have made reference to www.nrs.com to analyse the target audience and demographic of each magazine;

NME
Based on an analysis of 12 months according to the data 296,000 men read NME on a weekly basis which is 1.2% of men reading magazines in total alongside 19,000 or 0.4 % of woman readers every week. 1.4 % of these readers are aged between 15 – 44 leaving the 0.2 % of 45 years + reading the rest. 137,000 of the downmarket audience read NME which is 0.6 % of C2DE readers compared to 250,000 or 0.9 % of ABC1 readers.

GAURDIAN
They also featured in 'The Gaurdian' newpaper however I could not include the image, but have placed the www.nrs.com analysis of their demographic below:
The music clip is from www.gaurdian.co.uk and is the remix of Bloc Party’s ‘Ares’: we looked into the breakdown of readership in to the Guardian newspaper – making similar assumptions of the online newspaper version. 503,000 women or 2.0 of all newspaper readers, read The guardian on a regular basis, overtaken by 703,000 male readers or 2.9% everyday.615,000/ 2.5% of these people are aged between 15 and 44 and 590,00 / 2.4 % are over 45 years old. There are only 125,000 / 0.6 % of C2DE readers alongside a huge 1080,000 / 3.9 % of ABC1 readers.
This informaion lets me know that my target audience is young ABC1 'youths' who come from middle to upper class backgrounds and  are prodominantly males.
SOCIO-ECONOMIC ANALYSIS OF BLOC PARTY'S MAIN AUDIENCE.
Bloc party’s genre is typically focused on an Indie/ Rock or Alternative Dance / Rock. Since there breakthrough in 2003 they have appealed to a wide variety of people, however it would seem that their target audience is that of the ‘Indie’ sector producing music that elaborates on the structure of a song, building up different instrumental abilities and collaborating as one to create a piece of music. We looked into the ‘Indie’ stereotype to insure that the target audience for the group was the same as the audience we were trying to present to. This is vital as if we did not it would result in a lack of interest from existing fans, limiting our audience.
THE ‘INDIE’ STEREOTYPE
It originally stood for independent music labels but nowadays it is defined by a type of music somewhere between rock and pop. Indie singers and bands have certain ethics like sticking to their roots and not embracing the celebrity money-grabbing culture. An Indie band is said to 'sell out' if they let their music be used corporately e.g. on an advert or to be motivated by money rather than making music. Indie bands always write their own songs. – http://www.ask.com/
DEMOGRAPHIC OF THE 'INDIE STEREOTYPE
We looked at an typically ‘indie’ magazine and using www.nrs.co.uk we established who the majority of the ‘indie’ group are.By analysing the magazine ‘Mojo’ we have established that the majority ‘indie’ culture is made up of – predominantly ABC1 people who are of a younger generation and who are according to the readers of Mojo, male (although this is not certain as Mojo is not the only ‘indie’ style magazine.)
However the following graph of Bloc Party’s chart positions for each of their albums suggest the audience is, although primarily an ‘indie’ one, also very mainstream with top 10 album entrees on numerous times and two albums with Gold and Platinum status.

     
         







PHYCOGRAPHICS
We looked onto the Bloc Party Facebook to see how it was presented and what sort of people were followers by analysing their interests, values , attitudes and lifestyles. Below is a print screen of the fan page, consisting of 219,108 fans in total. This is alongside over 500 dedicated fan based WebPages about them.
Analysis of fans;
Although we could not get access to many profiles most of the images were similar to each other with people either playing instruments or wearing band logo T – Shirts,, from this we can gather that the people who support bloc party like the instrumental aspects of the performance rather then just the appearance and attitudes of the band. This is also true of the stereotype of the ‘Indie’ culture which we previously made reference too.